De-risk product decisions & deliver results that matter, faster.

We’ll build a shared understanding of the problems and opportunities.

• Stakeholder interviews: Align on business goals and uncover critical user needs.
• Business goals analysis: Identify what success looks like and the key metrics to achieve it.
• Persona development: Understand your audience’s motivations, pain points, and behaviors.
• Market insights: Gather data to inform strategies and ensure relevance.

We rapidly generate ideas, selecting the best ones and refining them into viable solutions.

• Journey mapping: Chart user paths to uncover opportunities for innovation and impact.
• Idea generation: Use collaborative workshops to explore creative solutions and address challenges.
• Concept refinement: Prioritize ideas that align with both user needs and business objectives. 

We turn strategy into design, providing a blueprint and roadmap for your product’s MVP.

• Wireframes & prototypes: Visualize key features and user flows to test concepts early.
• Technical architecture: Develop a scalable framework to future-proof your product.
• Strategic roadmap: Synthesize findings into a clear, actionable plan with defined next steps.

The LPA is a lean, collaborative discovery and strategy workshop designed to align teams on a clear product vision while delivering business, customer, and user value. Whether launching a new product or evolving an existing product, the LPA uses proven methods to validate assumptions, reduce risk, and accelerate confident product decisions and development.

It is highly recommended – the LPA ensures your team is aligned on innovative solutions to key challenges before development starts. It concludes with a detailed MVP roadmap that clarifies technologies, resources, and costs—streamlining development and providing a highly accurate development estimate.

The more diverse the representation, the better the outcomes. Ideally, include key stakeholders, including customers and users for a well-rounded perspective. At a minimum, we need a business subject matter expert, a technical lead, and a decision-maker to ensure progress and alignment.

Engineering plays a key role in the LPA. While the process is led by product and design, having technical representation is crucial for identifying feasibility, shaping the technical strategy, and ensuring alignment on how the solution will be built. The collaboration between design, product, and engineering helps us create a more practical and achievable roadmap.

Prep is minimal—just come with a big problem or opportunity you want to tackle. We’ll deep dive on day one to gain a broad understanding, align everyone, and build a foundation of shared understanding to move forward with speed and confidence.

A metric ton* of them – you will walk away from the process with personas, wireframes, user journey maps, technical architecture, feature inventory, and an MVP roadmap. Most importantly, a peace of mind, knowing your team is aligned and your product strategy is solid. These deliverables serve as a blueprint for development, ensuring a clear, streamlined path forward with fewer surprises.

After the LPA, you’ll have everything you need to move into development with confidence. You can choose to continue working with us to build your MVP using the roadmap and design assets we’ve created, or you can take the deliverables to your internal team or other provider. Either way, you’ll have a clear plan, a shared vision, and a well-defined path forward.